Our inclusion in this Forrester report aligns with our mission to transform the way companies create customer experiences for a digital-first world. We believe that every customer-facing business team needs powerful, yet easy-to-use content creation tools. TIME Sites takes the pain out of creating interactive digital experiences.

B2B enterprise sellers and marketers are searching for new ways to engage customers and convert sales in an increasingly digital business landscape. Written by Laura Ramos, Forrester VP and principal analyst, New Tech: Content Engagement Solutions For B2B highlights important technologies that “promise customer-facing B2B teams more engaged buyer interactions and more effective sales conversions.”

Ramos writes that “content has become the primary tool that companies must use to create dialogue with prospects and cultivate relationships with customers online, and that content must be relevant, valuable, and interactive to win buyers’ attention and draw them into conversation.”

According to the Forrester report, established vendors focus on content management, not engagement, and have yet to make investments or acquisitions in the sales content solutions or content marketing platform technology categories, where content activation and tracking are higher-ranking requirements.